The C-720 offers rapid-succession firing--just over half a second per shot--and QuickTime movie mode for short video clips. Additional features include multipattern TTL autofocus, built-in flash, diopter adjustment, 1.5-inch color LCD monitor, self-timer with 12-second delay, autoexposure bracketing (three or five images), auto white balance, and special image effects such as sepia mode and black and white.

The C-720 stores images on removable SmartMedia cards. The camera can be operated in several modes: in programmed auto mode the camera does everything for you. In aperture- and shutter-priority modes, you get to set the aperture or priority, and the camera does the rest. In manual mode, you have control over all camera functions, with shutter speeds as long as 16 seconds.

Images can be downloaded to either a Mac or PC via USB storage class connectivity, which means it can be connected to any USB-based Windows Me/2000/XP and Mac OS 8.6 or later computer without installing any software. The C-720 also ships with two CR-3V long-life disposable lithium batteries (four AA batteries can also be used), a 16 MB SmartMedia card, lens cap, strap, retainer cord, USB and A/V cables, and software.