The Merchants of Cool dvd movie.|
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List Price: $29.98 Our Price: $26.99 You Save: $2.99 Features • NTSC In Theaters : 2001 DVD Release : 04 October, 2005 |
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| ♥♥♥♥♥ | Show this to any teenager you can. |
| If you are a parent of a teenager, a teacher, or a youth minister, or anyone else who works with teens, somehow get them to watch this. I found it downright chilling and I watched it again right before I wrote this review.
This documentary isn't about bashing teens. It's about exposing a very small number of huge media corporate conglomerates (just seeing who ownes who is fascinating) who work around the clock to determine the next "cool" trend among teens. They study the teens who are on the cutting edge to determine what the next cool thing is and then they package whatever it is and mass market it to the general teen audience. Of course, once whatever-it-is goes mainstream, it isn't cool anymore. They also study the strictly average teen, not the super gifted or the overachievers, to determine how to reach this population with their marketing. Teens then conform to what they've been sold. They buy products with money often given to them by their parents. The media moguls pocket the money, and then try to figure out the next "cool" thing, and the never ending cycle continues. I could go on, but I can't really do justice to what is my favorite episode of Frontline. I've leant my copy to several friends and they've all been enlightened to things that they never suspected were happening. Truth is often stranger than fiction. This might have been sci-fi fifty years ago. The take home lesson to me is that being cool sucks. It sucks your brain out of your head and your money out of your wallet. This is true particularly if you're trying to buy coolness. It's best to be who you are and let others decide how cool that is. If you are a parent of teens, pull the TV cable out of the wall and stop giving teens money. Make them earn it. Finally, be sure to get the movie "Josie and the Pussycats" to see the same subject dealt with in a fun and satirical way. |
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